Why start-up companies need cash flow management right from the start
As start-ups are just about to create their actual business, it is most important to establish a deep understanding of all in- and outgoing payments. The challenge is: Many founders focus much more on their product development than on finances. Moreover, many of the new entrepreneurs do not have financial expertise. Controlling and forecasting the cash flow thus does not have the priority that it deserves. Although the business plan might be solid and promising, a lack of knowledge about solvency is a big danger, as statistics show.